May 21 2009
Search Engine Optimization
SE optimization is the process of obtaining visitors or traffic via search engine searches and results. This traffic is considered “natural” or “organic”. Search engine optimization also works at getting a site higher on the search results list. Typically the higher the site is on the list the more traffic it will get for a particular search.
Search engine optimization can target keyword searches, image searches, industry specific vertical search engines, and local searches. It is important to research how each search engine works and the terms that are commonly searched to ensure you will optimize your traffic. SEO optimization on a website involves editing the HTML code to increase search engine relevance and take out any barriers that are blocking indexing, as well as editing the content to target keywords.
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