Apr 07 2009
The Canadian Press Business News Budget, Tuesday, April 7, 2009@ (INO News)
More info…
BUSINESS EDITORS:@ Here are Canadian Press Business budget lines as of 1 p.m. ET. Plans may change as circumstances warrant. Queries should be addressed to business editor John Valorzi at 416-507-2146 or David Paddon on the business desk at 416-507-2138.
Consultant marketing e-mail
E-mail marketing is a fast, effective, and inexpensive way for any business to reach out to thousands or even millions of people at a time. Although it is relatively simple to click a few buttons and send an e-mail off, many businesses find it necessary to employ the services of consultant marketing e-mail firms. Usually, these e-mail marketing consultant firms are public relations firms or advertising agencies that have progressed with technology and now provide advertising campaigns and advice in new media such as e-mail, the Internet, and viral video. The services that any good consultant of marketing e-mail will provide should include helping the business hone its targeted list of recipients, generating catchy yet effective copy for the body of the e-mail, generating interest inducing subject lines and headers for the e-mail campaign, formatting of the e-mail itself, launching the e-mail marketing campaign, and both monitoring and tracking. All of these services are essential in guaranteeing the success of the current e-mail marketing scheme and any future ones a business plans on launching. Any e-mail marketing consultant will tell you that it is essential to launch targeted e-mail marketing campaigns. Targeted e-mail marketing campaigns are so much more effective and successful than non-targeted. When a business launches a targeted e-mail campaign, it is reaching out to current customers and potential clients that have expressed not only an interest in receiving marketing e-mails but also an interest in a particular type of service or product. When non-targeted e-mail campaigns are launched, there is a higher rate of deletion and disregard then when the campaign is targeted. When engaging in any type of e-mail marketing scheme, your e-mail marketing consultant should remind you of the CAN-SPAM act regulations and consequences of violating them. The CAN-SPAM act has been set into motion by the government in an attempt to reduce unwanted e-mails. Under these regulations, any business engaging in mass e-mailing must identify the e-mail as an advertising message, provide the business’ postal mailing address, and allow any recipient to easily unsubscribe to the e-mailing list. Violations of these regulations can result in loss of license, high fines, and even jail time. When a business launches an e-mail marketing campaign, especially with the assistance of a good e-mail marketing consultant, there is only success to be had. E-mail campaigns are an excellent way to maintain connections with current and past customers as well as to land new clients.
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