Feb 21 2009
Family business: gamble that’s paying off (Capital News 9)
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With more than 50 percent of all small businesses failing in their first five years, opening up a new shop could be a gamble. In downtown Glens Falls, so far, most of the store owners have been lucky. That’s not to say that running a business during a recession isn’t difficult. It’s especially stressful when it’s a family business and your loved ones depend on the income. As our North Country …
Business email marketing
Email marketing is field that has grown almost out of bounds in the past few years. Nowadays, it is among the most preferred advertising media among small and large businesses alike. Some of the businesses are solely dependent on emails as a means of advertising their particular products or services. So what are the reasons for this medium being so popular? Let us have a look at some of its advantages. Firstly, by the means of emails marketing can be promoted almost worldwide even when your particular advertising agency remains localized. Also it is very cost efficient as it does not utilize any materials such as paper etcetera. When you use emails to market your product, the cost does not increase with the increase in the number of people to whom you choose to promote the product, also you can actually choose the people to whom you are advertising to rather than using media of mass communications like the television where you have almost no control on the same. Also it is environment friendly as it does not make use of paper any other stuff. As with any thing which is popular in the given environment, one has to be ahead of the competitors to actually reap the benefits of the same. Email marketing is no different, as more and more businesses come to adopt it product promotion, you have to be innovative and come up with new strategies regularly for it to actually help your business. Such practices include the keeping up-to-date with the trends existing in the current market and then making necessary changes in the emails that you send etcetera. Many firms have now come up which help you in your business marketing strategies, it is good to avail their facilities if affordable otherwise many software are also available on the internet which may prove to be somewhat cheaper. But excessive and indiscriminate use of the same may prove to be harmful to your business as, your emails may get blocked by certain servers due to the quantity in which they are sent etcetera. Such cases have indeed been observed and few years back, certain laws have been passed like the CAN SPAM Act of 2003 passed in the USA. So if you have not yet availed this great opportunity, do make a proper use of it to improve your business and keep up with the competition.
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